Motion graphics videos are videos which are compiled using pieces of digital animation in combination with audio and are generally used for multimedia projects. They are generally used by companies to showcase their products. Many 3D graphics packages are used by animators to create motion graphics videos. Elements of motion graphics can be in the form of text, video, photo clips and art. Having a good content is essential for highlighting the features and benefits of the products and services of a company. Equally important is the need to present the content in an interesting way that can generate the attention of the target audience. Both Motion graphics and lead generating videos have helped companies in achieving the goal of reaching out to their clients and customers. With passing time, the need arose for a more innovative and engaging means of presentation. This need led to the creation of motion graphics, which combine the features of both graphics and videos.
- Makes communication interesting – Including motion graphics video in a presentation makes it interesting as compared to a verbal form of communication.
- Engages the audience – A lively motion graphics presentation will also keep the audience engaged as compared to a monotonous slide based presentation.
- Bring ideas to life – Using a motion graphics video can help the audience visualize the ideas put forward with the help of the video.
